Blooming festival arises from the wish to promote international new media artists and creative studios, digital cultures, applied technologies, visual and music experimentation, and to foster these languages among a wide audience, while offering artists an occasion to meet and exchange views.

Blooming is a unique festival in Italy: it invades the old town of Pergola with installations, projections, performances in churches and cellars that are usually closed or seldom open to public visitors. This captivating context astonishingly connects with the artistic projects and adds value to the experience of the audience. Sacred, hidden, underground places are brought to life by projections, images, sounds that arouse wonder and curiosity and offer a different, imaginative interpretation of the places and the city.

Blooming invites to venture into the creative processes at the intersection of art, nature and technology as into a huge, magnificent flourishing garden.